As artificial intelligence continues its spread into all aspects of computing, many believe that it will be the next big frontier in CRM. Today a startup called underscores that trend: the Israeli startup, which has built a tool that uses natural language processing and machine learning to help train and suggest information to sales people and other customer service reps, has raised a $20 million in funding hong kong corporate formation.

, which brings the total raised by to date to just over $26 million — was led by previous investors Norwest Venture Partners and Shlomo Kramer, the co-founder of CheckPoint Software. New investors Wing Venture Capital and NextWorld Capital are also in the round EndPoint Backup.

Amit Bendov, the CEO who co-founded the company with Eilon Reshef (both have track records growing, selling and IPOing startups), said in an interview that the new funding will be used for sales development and bringing on more talent to keep building the product. The company has been doubling revenues for the last four quarters (he wouldn’t disclose the size of those revenues, however) and claims its AI-based solution has contributed to a collective $1 billion in revenues among its customer base, which includes Act-On, SalesLoft, Sisense, Greenhouse, and Zywave entrance mat.